Nathalie Rykiel 與Coca Cola

設計總有玩不完的綽頭，一個小小的球鞋面足夠讓「創意」兩個字發揮得淋漓盡致，一個25毫升的汽水罐可以成為收藏的對象。可口可樂的紅色水樽形象深入民心，但相隔一段時間就會推出新意思，搞搞商業綽頭。前科是由著名意大利設計師Cavalli精心製做的Coca Cola light 罐身，只在意大利發售。三年後，由法國時裝設計師Nathalie Rykiel (没錯，即Sonia Rykiel的女兒兼此家族品牌的新掌舵人)操刀，為Coca Cola light換上新裝。Nathalie Rykiel採用經典招牌色系條紋設計，傳統的鋁質汽水罐變形了偏平了的鋁質樽裝，同時誇張了樽身的曲線，強化時裝感的同時增添了女性的嫵媚嬌柔。同樣，Rykiel的設計只在法國有售，一月份先於超市Monoprix及La Grande Epicerie推出簡單版樽裝汽水，每樽1.25歐羅。二月起，則於著名的概念商店 Colette首推配有水晶及禮品盒的精裝收藏版，每盒60歐羅。

You remember Cavalli’s Coca Cola light? Since that line had an Italian exclusivity, now’s France who’ll be having an exclusive Coca Cola light starting January. Dressed up by Nathalie Rykiel (oh, yes, that stands for Sonia Rykiel’s daughter!) in a happy attire, the new Coca Cola Light is made in aluminum and costs 1,25 euro chez Monoprix or La Grande Epicerie. The collateral fashion – the same bottle, crystal studded, will be sold chez Colette; a bag with the same joyful print, maybe chez Colette too. The ad campaign “Vivez light by Nathalie Rykiel” will be aired from February 2009. Which one do you prefer? Cavalli or Rykiel?